Samsung – Upholding their sales:
2019 was a decent year for Samsung, at least as far as confirming it didn’t see its smartphone sales go on a descending path is concerned. According to the latest study from Strategy Analytics, Samsung upheld its status as the world’s largest smartphone vendor in 2019. The firm transported 295.1 million phones over the whole year and claimed a 20.9% market share. At the end of 2018, those figures stood at 291.3 million and 20.3% respectively.
It was only in the fourth quarter of the year that Samsung was left behind in the race with Apple. With the strong iPhone 11 sales concluding the year, especially in Asia and North America.
Samsung is the World’s Number 1 Smartphone Producer:
Samsung is still the world’s number one smartphone producer, regaining its spot in Q3 2020. After temporarily losing it to Huawei in the prior quarter. Now, it looks like Q3 held even more good news for the Korean brand. As it managed to beat Apple’s sales.
Samsung beats Apple:
Samsung achieved to overtake Apple’s smartphone sales for the first time in years, new market data tells. Industry watcher Strategy Analytics rumors Samsung held just over one-third of third-quarter mobile sales in the US, or 33.7%, to be precise. While Apple accounted for 30.2% of the market during the same three-month period.
Samsung’s achievement creates a 6.7% development equated to last year. The previous time it came out on topmost in the U.S. market was more than 3 years ago, back in Q2 2017.
Why every U.S. victory still matters for Samsung:
While a company the size of Samsung can surely afford not to be the best performer in every single market on the planet, every new success in the stateside smartphone race is still worth rejoicing. Because the U.S. remains the world’s largest market for the latest mobile devices by quite a percent, which also makes it the one with the highest potential rewards.
Of course, today’s report describes U.S. mobile market trends before the iPhone 12 series launched, so it’s very unlikely that this victory is anything but short-lived. On the other hand, Samsung Group will be able to take some comfort in the fact it’s providing so many iPhone gears this year that it might as well be opposing with itself.
Facts resulting in Samsung’s favor:
It’s also worth noticing that the iPhone 12 series just missed out on being released in Q3 2020, further assembling results in Samsung’s favor. We nonetheless assume a closer race in Q4 2020 when iPhone 12 sales are factored in.
Then there’s the fact that the Galaxy S21 range will possibly be hitting the stores earlier than usual, so Samsung might be able to burden Apple much more than it usually does in the post-holiday period.
Samsung is also preparing to take benefit of Huawei’s struggles. It is planning to launch the Galaxy S30 series in January 2021, according to multiple outlets. So all eyes will be on Q1 2021 reports to see if a prior launch space helps the Korean brand.